As the media marketplace continues to converge and new social media tools become available, Public Relations practitioners must develop an understanding of what tools exist, how to reach a target public with an appropriate social media tool and how message construction changes across media venues. This course, which requires a travel component to the PRSSA conference, explores how the traditional media marketplace has evolved to include social media and the impact of social media on the practice of public relations. Students will travel to the PRSSA conference as part of this course.

Prerequisites: COMM2000 and COSK2230