MBAD7015-B E-Commerce Seminar (Summer 2013)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 7 (06/03/2013 - 07/27/2013)
Days: APPT
Time: -
Location: Moon Campus
Room:
Seats Available: APPT
Credits: 3
Course Description
This course is a graduate level seminar exploring eCommerce and its application to business and industry. At a macro level, the topics covered will include supply chain applications, business to business applications, retail applications, and industry applications. At a micro level, the topics will include marketing and online consumer behavior issues, security and privacy issues, start-up issues, and technical issues.Students will perform research and deliver a series of white papers and
presentations. Special speakers will present the current state of eCommerce activity within their industry and company.
Prerequisites: MBAP5042 and MBAP5052 or equivalents
Prerequisites: MBAP5042 and MBAP5052 or equivalents
Course Materials
About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile