MBAD7015-B E-Commerce Seminar    (Summer 2013)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 7 (06/03/2013 - 07/27/2013)

Days: APPT

Time: -

Location: Moon Campus

Room:

Seats Available: APPT

Credits: 3

Course Description

This course is a graduate level seminar exploring eCommerce and its application to business and industry. At a macro level, the topics covered will include supply chain applications, business to business applications, retail applications, and industry applications. At a micro level, the topics will include marketing and online consumer behavior issues, security and privacy issues, start-up issues, and technical issues.Students will perform research and deliver a series of white papers and presentations. Special speakers will present the current state of eCommerce activity within their industry and company.

Prerequisites: MBAP5042 and MBAP5052 or equivalents

About The Instructor

Alan D. Smith, Ph.D., C.P.G.S.

University Professor of Marketing
Marketing


smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.