HTMG3020-L1 Hospit/Tourism Market/Sales    (Summer 2014)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 8 (06/30/2014 - 08/21/2014)

Days: ONLINE

Time: -

Location: Internet/Online

Room:

Seats Available: 3 Seats

Credits: 3

Course Description

This course examines the various aspects of marketing within the hospitality and tourism industry. Emphasis will be placed on marketing concepts from a managerial point of view. Areas analyzed include the product, the marketing process, competition, cost effectiveness, and other forces which influence the hospitality tourism industry today. Students are expected to complete projects that apply theory to an existing food service, lodging, or tourism establishment by means of group projects and present the results in written and oral form to the establishment. Convention sales is included in the course.

About The Instructor

Denis P. Rudd, Ed.D., CHA, FMP

Director, Hospitality Management and University Professor
Hospitality and Tourism Management


rudd@rmu.edu
412-397-6341 phone
412-397-2217 fax
Massey Hall 302
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.