MARK3600-L1 Advertising/Sales Promotion (Fall 2014)
This section was canceled as of 10/10/2014
Course Details
Session, Dates: 4 (10/18/2014 - 12/13/2014)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: Canceled as of 10/10/2014
Credits: 3
Course Description
This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
Prerequisite -- MARK3100
Course Materials
About the Instructor(s)
No Instructor has been assigned to teach this course. Check back later.