MARK3900-L1 Consumer Behavior (Fall 2014)
This section was canceled as of 10/10/2014
Course Details
Session, Dates: 4 (10/18/2014 - 12/13/2014)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: Canceled as of 10/10/2014
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course Materials
About the Instructor(s)
No Instructor has been assigned to teach this course. Check back later.