MBAD6100-A Consumer Behavior (Spring 2015)
Course Details
Session, Dates: 3 (01/12/2015 - 03/06/2015)
Days: T
Time: 06:00 - 10:00 pm
Location: Pittsburgh(Heinz 57)
Room: Pittsburgh (Heinz 57) R03
Seats Available: 15 Seats
Credits: 3
Course Description
This course analyzes psychological and sociological factors that influence the behavior of consumers and the consumer decision process both in the consumer and industrial marketing structure.
Prerequisite: MBAD6033
Prerequisite: MBAD6033
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
James R. Shock, D.B.A.
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile
Associate Professor of Marketing
Marketing
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile