COMM4040-A Social Media/Public Relations (Fall 2015)
Course Details
Session, Dates: 1 (08/24/2015 - 12/12/2015)
Days: T R
Time: 12:15 - 01:30 pm
Location: Moon Campus
Room: Wheatley Center 111
Seats Available: 1 Seat!
Credits: 3
Course Description
As the media marketplace continues to converge and new social media tools become available, Public Relations practitioners must develop an understanding of what tools exist, how to reach a target public with an appropriate social media tool and how message construction changes across media venues. This course, which requires a travel component to the PRSSA conference, explores how the traditional media marketplace has evolved to include social media and the impact of social media on the practice of public relations. Students will travel to the PRSSA conference as part of this course.
Prerequisites: COMM2000 and COSK2230
Prerequisites: COMM2000 and COSK2230
Course Materials
About the Instructor(s)
Ann D. Jabro, Ph.D.
jabro@rmu.edu
412-397-6443 phone
412-397-6469 fax
Wheatley Center 330
Profile
University Professor of Communication
Communication and Organizational Leadership
jabro@rmu.edu
412-397-6443 phone
412-397-6469 fax
Wheatley Center 330
Profile