Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits

Prerequisite: ARTM2110