This course introduces the student to the complex environment of international marketing. The course stresses the culture, legal, political and economic aspects of international marketing, in addition to international marketing policies and strategies. The basic format of the course covers the markets and marketing techniques in the U.S. and foreign markets; such as market entry, product, management, promotion, pricing, distribution, and marketing organization. Skills to identify and evaluate international marketing opportunities are highlighted.

Prerequisites: MBAD6033