MARK3600-B Advertising/Sales Promotion (Fall 2016)
Course Details
Session, Dates: 1 (08/29/2016 - 12/17/2016)
Days: M W F
Time: 12:00 - 12:50 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 14 Seats
Credits: 3
Course Description
This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
Prerequisite -- MARK3100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
James R. Shock, D.B.A.
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile
Associate Professor of Marketing
Marketing
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile