MBAD6602-A Sport Marketing/Promotion (Spring 2017)
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (01/07/2017 - 03/03/2017)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: 3 Seats
Credits: 3
Course Description
This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Artemisia Apostolopoulou, Ph.D.
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile
Department Head, Marketing
Marketing
University Professor of Sport Management and Marketing
Marketing
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile