Advertising: Robert Morris University Advertising | Robert Morris University

Undergraduate

RMU's Advertising offering, a focus area within the Bachelor of Arts (B.A.) in Communication, prepares students for careers in advertising and public relations by emphasizing the role of creativity in all media. It includes specially tailored courses in communication as well as courses offered by the marketing department.

2010 national mean bachelor-level entry-level salaries:
(from the National Association of Colleges and Employers)


Communication by type of employer Communication by job function
Advertising $37,500 Advertising (based on one response) $39,250
Arts, Entertainment, Recreation $30,096 Fundraising/ Development $37,000
Communications (Broadcasting/Telecommunications) $32,571 Insurance (Claims) $38,000
Consulting Services $29,000 Management Trainee (entry-level) $29,238
Educational Services $35,040 Public Relations $31,233
Government (Federal) $33,000 Reporting $23.333
Insurance $40,250 Sales $38,000
Legal Services $34,167 Teaching $37,000
Religious/ Grantmaking/ Professional Organizations $30,833 Writing/Editing $32,000
English by type of employer English by job function
Arts, Entertainment, Recreation $35,000 Customer Service $26,000
Educational Services $32,746 Management Trainee (entry-level) $36,000
Government (State & Local) $37,333 Paralegal $28,500
Legal Services $28,500 Teaching $32,746
Publishing $30,000 Writing/Editing $30,000
RMU Salary Survey Range: Mean:
Communication (2009) $19,200 - $38,000 $29,633
English (2008) $22,000 - $32,000 $26,500

Below is a typical four-year course of study for advertising students, including major requirements and some electives. Your own schedule will vary based on your own interests.

FRESHMAN/Fall Semester FRESHMAN/Spring Semester
Humanities: Art and Music Communication elective
Intro. to Communication General Psychology
Reading and Writing Strategies Principles of Sociology
History elective Argument & Research
Intro. to Decision Support Systems Science elective
SOPHOMORE/Fall Semester SOPHOMORE/Spring Semester
Public Speaking and Persuasion Advertising Sales Promotion
Communication Theory Communication elective
Interpersonal & Small Group Comm. Business Professional Communication
Principles of Marketing Organizational Communication
English Lit. elective Math Reasoning w/ Applications
Communication elective Elective
JUNIOR/Fall Semester JUNIOR/Spring Semester
Study of Rhetoric Writing for Advertising/PR
Survey of Economics Communication elective
Advertising/Comm. Strategies Communication elective
Communication elective Sales Strategies and Techniques
Elective Elective
SENIOR/Fall Semester SENIOR/Spring Semester
Communication Seminar Internship
Internship Elective
International Marketing Elective
Elective Elective
Elective Elective

Lambda Pi Eta
This honor society of the National Communication Association recognizes outstanding scholastic achievement. It is open to undergraduates with a 3.0 GPA and 60 credit hours.

The Sentry
RMU's student-run newspaper allows students to gain hands-on journalism experience as members of the paper's writing and editorial staff.

The Department of Communication seeks to integrate liberal arts with technical and professional programs. It offers an innovative curriculum integrating communication and information sciences in all disciplines, providing graduates with a technical and professionally-oriented degree emphasizing applied knowledge.

 

In summer 2012, our school’s five departments will be housed in a new building on campus.  The structure will include classrooms, computer labs, media arts studios, editing suites, a gallery, teleconferencing facilities, faculty and administrative offices, student meeting spaces, and a café.

Within walking distance to the new building are facilities that provide opportunities for students to develop expertise in a range of media.  Students perform and produce plays and musicals in our theater; they produce our student newspaper, The Sentry, and our literary magazine, RUNE, in our newsroom; they produce documentaries, attend lectures and learn from visiting scholars in our Media Arts House; and they produce and host news, entertainment, and sports programs in our state-of-the-art Academic Media Center’s broadcast facility and our Internet radio station.       

Faculty members in the School of Communications and Information Systems are recognized for their dedication to teaching, academic research, global understanding, and professional experience. Our faculty regularly wins awards and accolades for excellence in teaching and research. As guides and mentors, they motivate students to acquire the knowledge and skills they need to succeed in their field of study. Faculty members encourage students to engage in scholarly pursuits, including participation in academic conferences and professional organizations. Our faculty members hail from seven countries on four continents, helping to broaden students’ global understanding. Many lead study abroad trips and international student exchanges in Europe, South America, and Asia. Finally, SCIS faculty members’ professional experience and community involvement help students connect what they’re learning in the classroom to the workplace. 

Scholarships are available based upon academic achievement. 

For freshmen, high school grade point average and ACT/SAT scores are used. For transfer students, the cumulative grade point average of all college courses is used. Scholarships range from $1000 per year up to full tuition. (To calculate your scholarship eligibility, click here.)

Higher education is an investment in your future. 

At Robert Morris University, we will work closely with you to show you how to finance your education through a combination of need-based financial aid, scholarships, and financing strategies to make your education attainable. RMU has one of the lowest tuition rates of all private institutions in the state, but we know that financing your education can be complicated, and your family might need help in understanding your options. 

Talk to us—we can help! 
Email us at finaid@rmu.edu

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