Concentration Overviews

For more information about each of these concentrations, you can view the checksheets at the bottom of the page.

Advertising: This concentration prepares students for careers in advertising and public relations by emphasizing the role of creativity in all media. It includes specially tailored courses in communication as well as courses offered by the Marketing Department.

Applied Journalism: This concentration prepares students for careers in print and broadcast journalism. Students take foundational journalism courses and choose an area of specialization to focus their skills. Students are encouraged to actively participate on the school's student-run newspaper and/or television station.

Communication Education: This concentration is designed for students seeking Pennsylvania state certification as a teacher at the secondary level (grades 7-12). The program provides students with foundational knowledge in communication theory, rhetoric, linguistics and technology integration with a focus on media and television production for public schools and preparing teachers to meet the demands of 21st century schools.

Communication Studies: This is designed as a generalist concentration, allowing students to explore course work in all aspects of communication. It is especially suited to transfer students in that it allows the maximum use of transfer credits.

Corporate Communication: Communication-focused careers in the corporate world include positions as corporate trainers, communication specialists trained in crisis management, document designers, writers and editors of in-house publications, speech writers and media relations professionals.

Public Relations: This concentration prepares students for careers in public relations. Students take courses focusing on public relations foundations, strategies, writing, campaigns, management and technology, as well as media law.

Theatre: This concentration prepares students for theatre-related careers. Students take foundation courses in areas such as acting and production, as well as specialty courses. Students are encouraged to actively participate in Colonial Theatre productions.

National Conferences

Students participate in national Regional Conferences including:

  • Public Relations Student Society of America (PRSSA) Conference, San Diego, CA
  • College Media Advisers(CMS/ACP) National Conference, New York, NY


The following is a partial list of organizations where Communication majors intern: The Pittsburgh Quarterly; Pittsburgh Musical Theater; Pennsylvania Newspaper Association; 93.7 The Fan;; ABC Radio Pittsburgh; Americaa??s Promise; B94 Radio; Clear Channel Communications; Disney World; ESPN Radio; Froggy 98.3; Infinity Broadcasting; KDKA; Keymarket Communications; Krome Communications; Labwerks; Lee Shore Agency; Leukemia Society; Pittsburgh Pirates; Pittsburgh Steelers; Production Masters; Sterlinghouse Publishers; Talent Group; WPGH-Fox 53; WQED Pittsburgh; WTOV.


The following is a partial list of organizations that have hired our graduates: Algor; Americaa??s Promise; Diabolic Studios; Food Circus Corp.;FW Dodge Publications/McGraw Hill; Gateway Star Publications; GlaxoSmithKline; Grannya??s Attic Communications; KDKA-TV; Norwegian Cruise Lines; Observer Publishing; PaineWebber; Pittsburgh Public Schools; Rome Monument; SEIX Investment Advisors; United Jewish Federation; U.S. Steel; Western Pennsylvania Humane Society; WHTM-TV; WQED-TV; WTOV-TV.


Tuition information can be found at Tuition Fees & Schedules.

Admission Criteria

The following are required for admission:

  • Robert Morris University application for admission - Apply Now!
  • Official transcripts from high school and any post-secondary institutions attended

Salary Information

Position TitlePosition Salary
about $43,000
Public Relations Coordinator
about $47,000
Customer Service Manager
about $48,000
Video Production Specialist
about $44,000
about $32,000
about $32,000
Web Content Manager
about $50,000
about $30,000 
Media Salesabout $42,000
Market Research
about $42,000
Community Outreach
about $38,000
The information in this chart is based off of 2006 nation mean salaries