MARK4050-B International Marketing    (Spring 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (01/13/2014 - 05/03/2014)

Days: R

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Business School 118

Seats Available: Course Full, Choose another

Credits: 3

Course Description

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Prerequisite: MARK3100

About The Instructor

James R. Shock

Assistant Professor of Marketing
412-397-5487 phone
412-397-2172 fax
Massey Hall 222