MARK3900-A Consumer Behavior    (Fall 2017)

Course Details
Course Description
About The Instructor(s)

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (08/28/2017 - 12/16/2017)

Days: M W F

Time: 11:00 - 11:50 am

Location: Moon Campus

Room: Hale Center 302

Seats Available: 8 Seats

Credits: 3

Course Description

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.

Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010

About The Instructor(s)

Gayle J. Marco, Ph.D.

Professor of Marketing
Marketing


marco@rmu.edu
412-397-6367 phone
412-397-2172 fax
Massey Hall 229
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.