MARK3900-A Consumer Behavior (Fall 2019)
Course Details
Session, Dates: 1 (08/26/2019 - 12/13/2019)
Days: T R
Time: 03:30 - 04:45 pm
Location: Moon Campus
Room: Hale Center 309
Seats Available: 4 Seats
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
Course Materials
About the Instructor(s)
Employee Not Found
The employee you are searching for does not exist, or has been removed from our directory.