MARK3150-A Prin Of Channel Mgmt Logistics (Spring 2020)
Course Details
***This course is part of a Faculty Led Education Abroad Program (FLEAP) that will travel to China from May 11-21, 2020. In order to add the course, students must complete an application with the Center for Global Engagement by Oct. 31. For application instructions, visit rmu.edu/abroad.
Session, Dates: 5 (03/09/2020 - 05/01/2020)
Days: M W
Time: 03:00 - 05:00 pm
Location: Moon Campus
Room: Hale Center 209
Seats Available: 8 Seats
Credits: 3
Course Description
This course introduces students to channel management concepts (e.g.,conflict, power, financial and product flows) and basic logistics concepts (e.g., inventory considerations, warehousing, transportation). Students will study the close relationship of channel management (i.e., "place") and the movement of goods through these channels.
Prerequisites: MARK2000
Prerequisites: MARK2000
Course Materials
About the Instructor(s)
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