MARK4265-A Technology Topics and Issues    (Summer 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (05/12/2014 - 06/13/2014)

Days: MTWR

Time: 12:00 - 02:15 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 28 Seats

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: MARK3100, STAT2110 and INFS1020

About The Instructor

Yanbin Tu, Ph.D.

Professor of Marketing
Marketing


tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile