MARK3900-B Consumer Behavior    (Fall 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: W

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Business School 106

Seats Available: 19 Seats

Credits: 3

Course Description

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.

Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

About The Instructor

Jill K. Maher, Ph.D.

University Professor of Marketing
412-397-6365 phone
412-397-2172 fax
Massey Hall 228