COMM4800-C1 Media Management (Spring 2018)
Course Details
This course satisfies part of the Communication Skills graduation requirement.This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (01/08/2018 - 04/28/2018)
Days: R
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Wheatley Center 140
Seats Available: 1 Seat!
Credits: 3
Course Description
This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
Course Materials
About the Instructor(s)
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Mandy L. Kiggins, M.B.A.
Part-Time Faculty
Communication and Organizational Leadership
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile