MARK4050-A International Marketing (Spring 2016)
Course Details
This Faculty-Led Education Abroad Course (FLEAP) will be conducted partly at RMU and partly during a travel abroad during the period of May 15-29, 2016. The destination countries are France and Switzerland. This course covers the same material as in a regular section of MARK 4050. Class meetings will occur in March and April with dates/times coordinated with students' schedules. The remainder of the class sessions will take place during the trip. The sessions abroad will take place in a variety of settings and formats: classrooms, company visits, cultural sites, etc. The learning process will also include observation, experience, and interactions with other students. Students participating in this travel are expected to engage actively in the learning process and to provide feedback on their learning experiences. Assignments will be drawn from such possibilities as company research papers, foreign market analysis, other written assignments, observations, journals, and exams.
Session, Dates: 5 (03/07/2016 - 04/30/2016)
Days: APPT
Time: -
Location: Moon Campus
Room: Business School 106
Seats Available: APPT
Credits: 3
Course Description
International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
Prerequisite: MARK3100
Course Materials
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