For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.
 
 



MBAD6088-A Financial Services Marketing    (Fall 2012)

Course Details
Course Description
About The Instructor
Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account.
Visit http://rmu.blackboard.com/ for more information.

Session, Dates: 2 (08/25/2012 - 10/19/2012)

Days: ONLINE

Time: -

Location: Internet/Online

Room:

Seats Available: 13 Seats

Credits: 3

The following additional fees apply to this section:   Fully Online Fee : $150.00

Course Description

This course applies marketing theory and analytical techniques to the financial industry. The structure of the financial industry has significantly changed over the last two decades. The increased role of marketing in financial services intensifies competition, and stimulates financial service innovations. It is crucial for financial services professionals to expand their skill sets and to explore new approaches for successful marketing of their institutions as well as their products and services. An essential part of this course is the development of effective marketing strategies and plans for financial service firms.

Prerequisite: MBAD6033

About The Instructor

Yanbin Tu, Ph.D.

Associate Professor of Marketing
Marketing


tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile



ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.