MBAD6088-A Financial Services Marketing    (Fall 2012)

Course Details
Course Description
About The Instructor(s)
Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account.
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Session, Dates: 2 (08/25/2012 - 10/19/2012)


Time: -

Location: Internet/Online


Seats Available: 13 Seats

Credits: 3

The following additional fees apply to this section:   Fully Online Fee : $150.00

Course Description

This course applies marketing theory and analytical techniques to the financial industry. The structure of the financial industry has significantly changed over the last two decades. The increased role of marketing in financial services intensifies competition, and stimulates financial service innovations. It is crucial for financial services professionals to expand their skill sets and to explore new approaches for successful marketing of their institutions as well as their products and services. An essential part of this course is the development of effective marketing strategies and plans for financial service firms.

Prerequisite: MBAD6033

About The Instructor(s)

Yanbin Tu, Ph.D.

Professor of Marketing
412-397-6373 phone
412-397-2172 fax
Massey Hall 227