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MARK3400-A Social Media For Marketing    (Spring 2013)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: M W F

Time: 02:00 - 02:50 pm

Location: Moon Campus

Room: Business School 106

Seats Available: Course Full, Choose another

Credits: 3

Course Description

This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.

Prerequisite: MARK3100

About The Instructor

Cathleen S. Jones, D.Sc.

Associate Professor of Marketing
Marketing


jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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