About The Instructor
Session, Dates: 1 (01/14/2013 - 05/04/2013)
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 203
Seats Available: Course Full, Choose another
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Jill K. Maher, Ph.D.
Interim Department Head, Marketing
University Professor of Marketing
Massey Hall 228