Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: W

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Hale Center 203

Seats Available: Course Full, Choose another

Credits: 3

Course Description

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.

Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

About The Instructor