MBAD6133-A Consumption/Substainable Mkt    (Spring 2013)

Course Details
Course Description
About The Instructor(s)
Course Details

Section will be taught as a combination of online and in class meetings. There are regularly scheduled class meeting times as well as significant online interaction and assignments. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account.
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Session, Dates: 3 (01/14/2013 - 03/08/2013)

Days: M

Time: 06:00 - 08:00 pm

Location: Moon Campus

Room: Business School 106

Seats Available: 13 Seats

Credits: 3

The following additional fees apply to this section:   Partially Online Fee : $90.00

Course Description

This course will take a critical look at some of the consumption patterns which have had negative effects on our environment and will address innovative ways to combat these effects and preserve our resources. Specifically, ways to motivate research, education, regulation, and communication that will encourage a shift toward sustainable development and consumption will be discussed. The course will focus on the following aspects of consumption and marketing. These include: Marketing to vulnerable populations (e.g., youth); alcohol and tobacco marketing; food product marketing, labeling, and warning; obesity and marketing; and over-consumption and materialism. Anti-consumption marketing campaigns and sustainability marketing efforts will be discussed. Specifically, green marketing campaigns and recycling programs, green product development, marketing and public policy/regulations, consumer protection, promotion of conservation.

Prerequisite: MBAD6033

About The Instructor(s)

Jill K. Maher, Ph.D.

Department Head, Marketing

University Professor of Marketing
412-397-6365 phone
412-397-2172 fax
Massey Hall 228