About The Instructor
Session, Dates: 1 (08/27/2012 - 12/15/2012)
Time: 01:45 - 04:35 pm
Location: Moon Campus
Room: Wheatley Center 113
Seats Available: Course Full, Choose another
This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading.
Dick A. Roberts, B.A.
Hale Center 305