About The Instructor
Session, Dates: 1 (08/26/2013 - 12/14/2013)
Days: T R
Time: 09:30 - 10:45 am
Location: Moon Campus
Room: Hale Center 209
Seats Available: 5 Seats
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Jill K. Maher, Ph.D.
Interim Department Head, Marketing
University Professor of Marketing
Massey Hall 228