Course Details

Course Description

About The Instructor(s)

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: T R

Time: 01:45 - 03:00 pm

Location: Moon Campus

Room: Hale Center 310

Seats Available: 4 Seats

Credits: 3

Course Description

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.

Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)

About The Instructor(s)

Cathleen S. Jones, D.Sc.

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.