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 Course DetailsCourse DescriptionAbout The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website. |
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Session, Dates: 1 (08/25/2014 - 12/13/2014) Days: T R Time: 01:45 - 03:00 pm Location: Moon Campus Room: Seats Available: Course Full, Choose another Credits: 3
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This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
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Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Marketing
jones@rmu.edu 412-397-6364 phone 412-397-2172 fax Massey Hall 226 Profile For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
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