About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
Session, Dates: 1 (08/25/2014 - 12/13/2014)
Days: T R
Time: 01:45 - 03:00 pm
Location: Moon Campus
Room: Hale Center 310
Seats Available: 4 Seats
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Massey Hall 226