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COMM4800-C2 Media Management    (Fall 2012)

Course Details
Course Description
About The Instructor
Course Details
This course satisfies part of the Communication Skills graduation requirement.

This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.

Program Requirements

Session, Dates: 1 (08/27/2012 - 12/15/2012)

Days: R

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: John Jay 264

Seats Available: 11 Seats

Credits: 3

Course Description

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.

Prerequisite: 90 credits, including 30 in the major

About The Instructor

Beth B. Dolinar

Part-Time Faculty
Media Arts

Documentary Coordinator
Center for Documentary Production & Study


kusbit@rmu.edu
412-397-5971 phone
Patrick Henry 101
Profile



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