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  Profile

Artemisia Apostolopoulou, Ph.D.
Professor of Sport Management (Sport Management)
apostolopoulou@rmu.edu
412-397-6374 phone (M)
412-397-2217 fax
Massey Hall 308


Educational Background

  • Ph.D., Sport Studies, University of Massachusetts at Amherst, 2002
  • Master of Science, Sport Studies, University of Massachusetts at Amherst, 1999
  • Bachelor of Science, Physical Education, Democritus University of Thrace, Greece, 1995

Area of Expertise/Research

  • Sport marketing
  • Brand management of sport organizations and sport brand extensions
  • Sport sponsorship: Motives and activation strategies
  • Sport licensing: Motives for consumption and value/meanings of licensed products
  • Destination image/branding and destination personality

Publications

  • Apostolopoulou, A., Papadimitriou, D., Synowka, D., & Clark, J.S. (2012). Consumption and meanings of team licensed merchandise. International Journal of Sport Management & Marketing, 12, 93-110.

  • Apostolopoulou, A. (2011). Ten years of integrating research and practice perspectives: A guide to Sport Marketing Quarterly case studies. Sport Marketing Quarterly, 20, 227-241.

  • Apostolopoulou, A. (2011). Industry insider: Bernard J. Mullin. Sport Marketing Quarterly, 20, 192-195.

  • Giannoulakis, C., & Apostolopoulou, A. (2011). Implementation of a multi-brand strategy in action sports. Journal of Product & Brand Management, 20, 171-181.

  • Apostolopoulou, A., & Biggers, M. (2010). Positioning the New Orleans Hornets in the ‘Who Dat?’ city. Sport Marketing Quarterly, 9, 229-234.

  • Apostolopoulou, A., Papadimitriou, D., & Damtsiou, V. (2010). Meanings and functions in Olympic consumption: A study of the Athens 2004 Olympic licensed products. European Sport Management Quarterly, 10, 485-507.

  • Giannoulakis, C., Apostolopoulou, A., & Papadimitriou, D. (2010). Cultural elements and social implications of sport marketing and sport consumption. In S. Georgoulas and D. Chatziefstathiou (Eds.), Sport in Society and the Society of Sport (pp. 205-220). Athens: Niriides.

  • Clark, J.S., Apostolopoulou, A., & Gladden, J.M. (2009). Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast. Journal of Promotion Management, 15, 165-183.

  • Papadimitriou, D., & Apostolopoulou, A. (2009). Olympic sponsorship activation and the creation of competitive advantage. Journal of Promotion Management, 15, 90-117.

  • Clark, J.S., Apostolopoulou, A., Branvold, S., & Synowka, D. (2009). Who knows Bobby Mo? Using intercollegiate athletics to build a university brand. Sport Marketing Quarterly, 18, 57-63.

  • Apostolopoulou, A., & Papadimitriou, D. (2009). The global sport industry. In J.A. Gillentine and R.B. Crow (Eds.), Foundations of Sport Management (2nd Ed.) (pp. 243-264). Morgantown, WV: Fitness Information Technology.

  • Papadimitriou, D., Apostolopoulou, A., & Dounis, T. (2008). Event sponsorship as a value creating strategy for brands. Journal of Product & Brand Management, 17, 212-222.

  • Cuneen, J., Spencer, N.E., Ross, S.R., & Apostolopoulou, A. (2007). Advertising portrayals of Indy’s female drivers: A perspective on the succession from Guthrie to Patrick. Sport Marketing Quarterly, 16, 209-217.

  • Apostolopoulou, A., & Gladden, J. M. (2007). Developing and extending sports brands. In S. Chadwick and J. Beech (Eds.), The Marketing of Sports (pp. 186-209). Financial Times Prentice Hall.

  • Apostolopoulou, A., Clark, J., & Gladden, J. M. (2006). From H-Town to Mo-Town: The importance of Super Bowl entertainment. Sport Marketing Quarterly, 15, 223-231.

  • Apostolopoulou, A. (2005). Vertical extension of sport organizations: The case of the National Basketball Development League (NBDL). Sport Marketing Quarterly, 14, 57-61.

  • Gladden, J. M., Mahony, D. F., & Apostolopoulou, A. (2005). Toward a better understanding of college athletic donors: What are the primary motives? Sport Marketing Quarterly, 14, 18-30.

  • Papadimitriou, D., & Apostolopoulou, A. (2005). Global sport business. In D. Papadimitriou (Ed.), Management of Sport Organizations and Businesses (pp. 315-334). Athens: Klidarithmos.

  • Apostolopoulou, A., & Papadimitriou, D. (2005). The global sport industry. In J.A. Gillentine and R.B. Crow (Eds.), Foundations of Sport Management (pp. 169-183). Morgantown, WV: Fitness Information Technology.

  • Apostolopoulou, A., & Papadimitriou, D. (2004). “Welcome Home”: Motivations and objectives of the 2004 Grand National Olympic Sponsors. Sport Marketing Quarterly, 13, 180-192.

  • Papadimitriou, D., Apostolopoulou, A., & Loukas, I. (2004). The role of perceived fit in fans’ evaluation of sports brand extensions. International Journal of Sports Marketing & Sponsorship, 6, 31-48.

  • Apostolopoulou, A. (2002). Brand extensions by U.S. professional sport teams: Motivations and keys to success. Sport Marketing Quarterly, 11, 205-­214.

Presentations

  • 2012 - Bradley, K., Apostolopoulou, A., & Swetoha, S. (2012, May). Team name selection in professional sport: The case of the Tulsa Shock. Paper accepted for presentation at the annual conference of the North American Society for Sport Management. Seattle, WA.
  • 2012 - Papadimitriou, D., Apostolopoulou, A., & Kaplanidou, K. (2012, March). Designing the brand of a city as a tourist destination: The case of Patras. Paper presented at the 1st Hellenic Conference of Marketing and Location Branding. Volos, Greece.
  • 2011 - Gayso, B., & Apostolopoulou, A. (2011, September). Sponsorship goals and activation strategies in the National Hockey League. Paper presented at the annual conference of the European Association for Sport Management. Madrid, Spain.
  • 2010 - Papadimitriou, D., Apostolopoulou, A., & Kaplanidou, K. (2010, October). An exploratory study of the brand image of the World University Games: The case of Universiade Belgrade 2009. Paper presented at the annual conference of the Sport Marketing Association. New Orleans, LA.
  • 2010 - Lough, N., Apostolopoulou, A., Brann, M., & Peetz, T. (2010, October). Publishing in Sport Marketing Quarterly. Invited presentation at the annual conference of the Sport Marketing Association. New Orleans, LA.
  • 2010 - Kaplanidou, K., & Apostolopoulou, A. (2010, June). Assessing spectators? satisfaction with peripheral elements of a sporting event: The case of Super Bowl XLIII. Paper presented at the annual conference of the North American Society for Sport Management. Tampa, FL.
  • 2010 - Apostolopoulou, A., Clark, J.S., & Papadimitriou, D. (2010, May). Exploring the applicability of the possession rating scales in the sport team licensing setting. Paper presented at the 18th International Congress of Physical Education and Sport of the Democritus University of Thrace. Komotini, Greece.
  • 2009 - Lough, N., Giannoulakis, C., Apostolopoulou, A., Cuneen, J., Shank, M., & Stotlar, D. (2009, October). Emerging trends in sport marketing research. Symposium presented at the annual conference of the Sport Marketing Association. Cleveland, OH.
  • 2009 - Apostolopoulou, A., Clark, J.S., & Papadimitriou, D. (2009, September). Sunday in the Steel city!! Value and meanings in the consumption of team licensed merchandise. Paper presented at the annual conference of the European Association for Sport Management. Amsterdam, The Netherlands.
  • 2009 - Giannoulakis, C., & Apostolopoulou, A. (2009, May). Implementing a multi-brand strategy in the action sports setting: The case of a board sports company. Paper presented at the annual conference of the North American Society for Sport Management. Columbia, SC.
  • 2008 - Apostolopoulou, A., Gladden, J.M., & Clark, J.S. (2008, May). ?(I can?t get no) Satisfaction?: Brand associations of Super Bowl viewers toward the Super Bowl halftime show. Paper presented at the annual conference of the North American Society for Sport Management. Toronto, Ontario, Canada.
  • 2007 - Papadimitriou, D., Apostolopoulou, A., & Damtsiou, V. (2007, December). Use and symbolic value of Athens 2004 Olympic products. Paper presented at the annual conference of the Hellenic Association of Sport Management. Athens, Greece.
  • 2007 - Apostolopoulou, A. (2007, December). Workshop: Building, managing, and extending sport brands. Invited presentation at the annual conference of the Hellenic Association of Sport Management. Athens, Greece.
  • 2007 - Clark, J.S., Apostolopoulou, A., & Gladden, J.M. (2007, November). Real women watch football: Female viewers? consumption and perception of the Super Bowl broadcast. Paper presented at the annual conference of the Sport Marketing Association. Pittsburgh, PA.
  • 2007 - Apostolopoulou, A., Clark, J.S., & Schuldt, T. (2007, September). ?We will ??: Using community relations to build the Pittsburgh Pirates brand. Paper presented at the annual conference of the European Association for Sport Management. Turin, Italy.
  • 2007 - Clark, J.S., Apostolopoulou, A., Synowka, D., & Branvold, S. (2007, September). Using intercollegiate athletics to build and leverage a university?s brand. Paper (poster) presented at the annual conference of the European Association for Sport Management. Turin, Italy.
  • 2007 - Papadimitriou, D., Apostolopoulou, A., & Damtsiou, V. (2007, September). Olympic licensing: Functions and meanings of Olympic licensed products. Paper presented at the annual conference of the European Association for Sport Management. Turin, Italy.
  • 2006 - Apostolopoulou, A., Ross, S.R., Spencer, N.E., & Cuneen, J. (2006, June). Danica Patrick: The making and marketing of the `Indy-Go-Girl?. Paper presented at the annual conference of the North American Society for Sport Management. Kansas City, MI.
  • 2004 - Cuneen, J., Gladden, J., Apostolopoulou, A., & Shank, M.D. (2004, November). Publishing in Sport Marketing Quarterly. Invited presentation at the annual conference of the Sport Marketing Association. Memphis, TN.
  • 2004 - Apostolopoulou, A., Papadimitriou, D., & Dounis, T. (2004, September). Leveraging Olympic sponsorship agreements: A study on the national sponsors of the Athens 2004 Olympic Games. Paper presented at the annual conference of the European Association for Sport Management. Ghent, Flanders, Belgium.
  • 2004 - Apostolopoulou, A., Osumare, H., & Spencer, N.E. (2004, June). Baller or Rapper: The art of the endorser. Paper presented at the annual conference of the North American Society for Sport Management. Atlanta, GA.
  • 2003 - Apostolopoulou, A., Loukas, I., & Papadimitriou, D. (2003, November). Perceived fit of sport brand extensions: Facts from the Greek sport industry. Paper presented at the annual conference of the Hellenic Association of Sport Management. Athens, Greece.
  • 2003 - Apostolopoulou, A., & Henry, L. (2003, May). Vertical extension of sport organizations: The case of the National Basketball Developmental League (NBDL). Paper presented at the annual conference of the North American Society for Sport Management. Ithaca, NY.
  • 2002 - Loukas, I., Papadimitriou, D., & Apostolopoulou, A. (2002, September). Brand extensions in professional soccer: Measures of perceived fit and success of brand extensions introduced by a Greek professional soccer club. Paper presented at the annual conference of the European Association for Sport Management. Jyvaskyla, Finland.
  • 2002 - Apostolopoulou, A. (2002, June). The effect of parent brand strength and perceived fit on the success of sport brand extensions. Paper presented at the annual conference of the North American Society for Sport Management. Canmore, Alberta, Canada.
  • 2001 - Apostolopoulou, A., & Gladden, J.M. (2001, May). Brand extensions by U.S. professional sport teams: Motivations and keys to success. Paper presented at the annual conference of the North American Society for Sport Management. Virginia Beach, VA.

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Artemisia


Fall 2014
Course-SectionTimeDaysLocInstructorSessionSeats
  • SPMG1010-A
  • 10:45-11:35 AMM W FMApostolopoulou1 (08/25-12/13/14)3 Seats
  • SPMG1010-B
  • 01:45-02:35 PMM W FMApostolopoulou1 (08/25-12/13/14)13 Seats
  • SPMG3402-A
  • 12:45-01:35 PMM W FMApostolopoulou1 (08/25-12/13/14)0 Seats

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