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Yun Chu, Ph.D.
Professor of Marketing (Marketing)
412-397-5462 phone (M)
412-397-2172 fax
Massey Hall 223

Educational Background

  • Ph.D., Marketing/International Business, University of Texas-Pan American

Area of Expertise/Research

  • Int'l Marketing, Consumer Behavior, CRM



    o   Ma, Jianyu, Jose Pagán, and Yun Chu. (2010). “Revenue Enhancement and Wealth Effects of Mergers and Acquisitions in Asian Emerging Markets”, International Journal of Revenue Management (IJRM), Vol. 4, No. 2, pp. 179-194.

    o   Chu, Yun, and Jianyu Ma. (2009). "Software Piracy and Software Spending in Different Economic Groups" International Journal of Business and Systems Research (IJBSR), Vol. 3, No. 1, pp.78-92.


  • 2011 - Ma, J., Pagan, J. A. , & Chu, Y. (2011). Mergers and acquisitions in Asian emerging markets: Method of Payment Effects, Organization of Target Form, and Bidding Firms' Stock Return. ACME 2011 Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Tainan, Taiwan.
  • 2010 - Chu, Y., Ma, J., & Clinton, S. R. (2010). Relationship management in higher education: How to segment higher education market. ACME 20th Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Macau, China.

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Yun

Spring 2015
  • MARK3700-B
  • 02:45-03:35 PMM W FMChu1 (01/12-05/02/15)7 Seats
  • MARK4265-B
  • 12:45-01:35 PMM W FMChu1 (01/12-05/02/15)17 Seats
  • MARK4265-A
  • 09:45-10:35 AMM W FMChu1 (01/12-05/02/15)3 Seats


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