Economics

ARTM3150 - Advertising Design
Fall 2011

Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits
Prerequisite: ARTM2110
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with ARTM3150
       
ARTM3150-A Advertising Design
Full     Credits: 3 Days: W
       Location: Moon Room: Wheatley Center 143
    Time: 02:00-04:50 pm Instructor: Short
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: ARTM2110
 
ARTM3150-B Advertising Design
8 Seats     Credits: 3 Days: R
       Location: Moon Room: Wheatley Center 144
    Time: 02:00-04:50 pm Instructor: Short
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: ARTM2110
 

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