Course Catalog

MARK3900 - Consumer Behavior Spring 2013 This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation. Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010 3 Credits

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Day Codes   M    Monday   T    Tuesday   W    Wednesday   R    Thursday   F    Friday   S    Saturday   U    Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900

MARK3900-A			Consumer Behavior
0/			Credits:	3	Days:	W
			Location:	Moon	Room:
			Time:	06:00-08:50 pm	Instructor:	Maher
			Session:	1 (08/26 - 12/14/13)	Term:	Fall 2013
			Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010