Course Catalog

COIS6435 - Issues In Media Management
Summer 2014

This course introduces issues in broadcast, corporate, and nonprofit enviroments from the viewpoint of the media manager-producer. Topics include facility planning, the impact of developing technologies, project administration, and other concerns such as producer roles, audience analysis, proposal writing, budgeting, research, and ethics. Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, and evaluations.
3 Credits

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