Course Catalog

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Registration
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate
Graduate
Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
       
MARK3900-A Consumer Behavior
13 Seats     Credits: 3 Days: T R
       Location: Moon Room: Hale Center 303
    Time: 11:00-12:15 pm Instructor: Maher
    Session: 1 (08/29 - 12/17/16) Term: Fall 2016
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 
MARK3900-B Consumer Behavior
31 Seats     Credits: 3 Days: R
       Location: Moon Room: Hale Center 303
    Time: 06:00-08:50 pm Instructor: Smith
    Session: 1 (08/29 - 12/17/16) Term: Fall 2016
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010