Robert Morris University - Course Catalog

Course Catalog

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits


	Schedule Book Tools
		Start a New Search
	Revise Search Options
		Registration

Don't Miss the Details

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate

Graduate

Day Codes

	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900



MARK3900-A	Consumer Behavior


36 Seats	Credits:	3	Days:	MTWR
	Location:	Moon	Room:	Business School 119
	Time:	09:00-11:15 am	Instructor:	Maher
	Session:	1 (05/12 - 06/13/14)	Term:	Summer 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010


MARK3900-A	Consumer Behavior


5 Seats	Credits:	3	Days:	T R
	Location:	Moon	Room:
	Time:	12:15-01:30 pm	Instructor:	Maher
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010


MARK3900-B	Consumer Behavior


19 Seats	Credits:	3	Days:	W
	Location:	Moon	Room:
	Time:	06:00-08:50 pm	Instructor:	Maher
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

Please upgrade your browser for a better viewing experience. You are currently using a browser that we no longer support. Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7. What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.

Please upgrade your browser for a better viewing experience.