Robert Morris University - Course Catalog

Course Catalog

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits


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Day Codes

	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900



MARK3900-A	Consumer Behavior


36 Seats	Credits:	3	Days:	MTWR
	Location:	Moon	Room:	Business School 119
	Time:	09:00-11:15 am	Instructor:	Maher
	Session:	1 (05/12 - 06/13/14)	Term:	Summer 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010


MARK3900-A	Consumer Behavior


5 Seats	Credits:	3	Days:	T R
	Location:	Moon	Room:	Business School 106
	Time:	12:15-01:30 pm	Instructor:	Maher
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010


MARK3900-B	Consumer Behavior


19 Seats	Credits:	3	Days:	W
	Location:	Moon	Room:	Business School 106
	Time:	06:00-08:50 pm	Instructor:	Maher
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

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