Course Catalog

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits

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Undergraduate
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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
       
MARK3900-A Consumer Behavior
1 Seat!     Credits: 3 Days: T R
       Location: Moon Room: Business School 205
    Time: 12:15-01:30 pm Instructor: Shock
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 
MARK3900-B Consumer Behavior
18 Seats     Credits: 3 Days: W
       Location: Moon Room: Business School 205
    Time: 06:00-08:50 pm Instructor: Kiggins
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 
MARK3900-A Consumer Behavior
27 Seats     Credits: 3 Days: MTWR
       Location: Moon Room:
    Time: 12:00-02:15 pm Instructor: Maher
    Session: 2 (05/11 - 06/11/15) Term: Summer 2015
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010