Course Catalog

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
       
MARK3900-A Consumer Behavior
20 Seats     Credits: 3 Days: T
       Location: Moon Room: Business School 119
    Time: 06:00-10:00 pm Instructor: Maher
    Session: 6 (06/09 - 08/03/18) Term: Summer 2018
            More Info!
      Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010
 
MARK3900-A Consumer Behavior
5 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 207
    Time: 01:00-01:50 pm Instructor: Marco
    Session: 1 (08/25 - 12/15/18) Term: Fall 2018
            More Info!
      Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010