Course Catalog
MARK3900 - Consumer Behavior
Summer 2014 This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation. Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010 3 Credits |
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Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
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Consumer Behavior | ||||
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7 Seats | Credits: | 3 | Days: | T R | ||
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Location: | Moon | Room: | Hale Center 309 | ||
Time: | 09:30-10:45 am | Instructor: | Marco | |||
Session: | 1 (01/08 - 04/28/18) | Term: | Spring 2018 | |||
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Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010 | ||||||
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Consumer Behavior | ||||
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24 Seats | Credits: | 3 | Days: | T | ||
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Location: | Moon | Room: | Business School 119 | ||
Time: | 06:00-10:00 pm | Instructor: | Maher | |||
Session: | 6 (06/09 - 08/03/18) | Term: | Summer 2018 | |||
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Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010 | ||||||
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Consumer Behavior | ||||
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5 Seats | Credits: | 3 | Days: | M W F | ||
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Location: | Moon | Room: | Hale Center 207 | ||
Time: | 01:00-01:50 pm | Instructor: | Marco | |||
Session: | 1 (08/25 - 12/15/18) | Term: | Fall 2018 | |||
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Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010 | ||||||