Undergraduate Degrees, Majors and Concentrations

MARK3800 - Sales Strategies and Technique
Fall 2012

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.
Prerequisites: MARK3100, COSK2220, PSYC1010 and SOCI1010 or SOCI1020
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3800
MARK3800-A Sales Strategies and Technique
Full     Credits: 3 Days: T R
       Location: Moon Room: Hale Center 209
    Time: 12:15-01:30 pm Instructor: Manna
    Session: 1 (01/11 - 04/30/16) Term: Spring 2016
            More Info!
      Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020