About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (05/11/2004 - 07/01/2004)
Time: 06:00 - 10:00 pm
Location: Pittsburgh(Heinz 57)
Room: Center For A.C.E. 408
Seats Available: 5 Seats
This course is the capstone course for seniors in business administration. Students learn and apply the concepts and processes of strategy using a case methodology. Emphasis is upon the fit between external opportunities/threats and internal resources that produce superior performance. Major topics include: mission statements, environmental scanning, strategy formulation, strategy implementation, strategic implementation.
Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Massey Hall 209