About The Instructor(s)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Session, Dates: 5 (03/10/2014 - 05/03/2014)
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 18 Seats
This course is the capstone course of the MBA program. Students learn and apply the concepts, processes, and basic theories of strategy using a case methodology. Emphasis is on the fit between external opportunities/threats and internal resources that produce superior performance. Major topics include: mission statements, environmental scanning, strategy formulation, strategy implementation, strategic control.
Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Massey Hall 209