MARK4050-A International Marketing    (Fall 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/26/2013 - 12/14/2013)

Days: M W F

Time: 09:00 - 09:50 am

Location: Moon Campus

Room: Hale Center 104

Seats Available: 12 Seats

Credits: 3

Course Description

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Prerequisite: MARK3100

About The Instructor

Yun Chu, Ph.D.
Professor of Marketing
 Marketing

chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 223

Profile



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