For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.
 
 



Course Catalog

Marketing  
List of all courses and their descriptions
List of all courses, their descriptions and offerings in the schedule book

MARK3100 - Principles Of Marketing
Summer 2014

This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Prerequisite: 30 Credits
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Registration
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate

Graduate
Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3100
       
MARK3100-A Principles Of Marketing
1 Seat!     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 09:45-10:35 am Instructor: Marco
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-B Principles Of Marketing
0/0     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 10:45-11:35 am Instructor: Marco
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-D Principles Of Marketing
1 Seat!     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 02:45-03:35 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-E Principles Of Marketing
0/0     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Kiggins
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-F Principles Of Marketing
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 07:45-09:00 am Instructor: Manna
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-G Principles Of Marketing
0/     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 03:15-04:30 pm Instructor: Jones
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 
MARK3100-H Principles Of Marketing
16 Seats     Credits: 3 Days: M
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Marco
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: 30 Credits
 

MARK3400 - Social Media For Marketing
Summer 2014

This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
Prerequisite: MARK3100
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3400
       
MARK3400-A Social Media For Marketing
2 Seats     Credits: 3 Days: R
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Jones
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 

MARK3500 - Retail Mgmt and Distribution
Summer 2014

This course is an extensive introduction to retailing, the consumer interactive portion of the marketing mix function of distribution. The evolution of retailing is examined from the basics of bartering to its largest current manifestation, the megastore. The variables affecting the retail environment; channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal are studied to provide a framework for understanding the basic concepts of retail management. Target market identification, distribution channel construction, site selection, buying, fashion merchandising, visual presentation, promotion, advertising, personal selling, customer service, staffing and human resource management are specific areas of learning providing the student with sufficient resources for hands on project work, including on-site visits and analyses of various types of retailers.
Prerequisite: MARK3100
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3500
       

No Courses Found

MARK3600 - Advertising/Sales Promotion
Summer 2014

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3600
       
MARK3600-A Advertising/Sales Promotion
1 Seat!     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 01:45-02:35 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
15 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 

MARK3700 - Marketing Research
Summer 2014

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
       
MARK3700-A Marketing Research
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 01:45-03:00 pm Instructor: Jones
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
 
MARK3700-B Marketing Research
1 Seat!     Credits: 3 Days: T
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Tu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
 

MARK3800 - Sales Strategies and Technique
Summer 2014

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.
Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3800
       
MARK3800-A Sales Strategies and Technique
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 09:15-10:30 am Instructor: Manna
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020
 
MARK3800-B Sales Strategies and Technique
Full     Credits: 3 Days: T
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Manna
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, COSK2220 or COSK2225, PSYC1010 and SOCI1010 or SOCI1020
 

MARK3900 - Consumer Behavior
Summer 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
       
MARK3900-A Consumer Behavior
36 Seats     Credits: 3 Days: MTWR
       Location: Moon Room: Business School 119
    Time: 09:00-11:15 am Instructor: Maher
    Session: 1 (05/12 - 06/13/14) Term: Summer 2014
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 
MARK3900-A Consumer Behavior
5 Seats     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 12:15-01:30 pm Instructor: Maher
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 
MARK3900-B Consumer Behavior
19 Seats     Credits: 3 Days: W
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Maher
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
 

MARK4050 - International Marketing
Summer 2014

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4050
       
MARK4050-A International Marketing
10 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 09:45-10:35 am Instructor: Shock
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 
MARK4050-B International Marketing
18 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 02:45-03:35 pm Instructor: Shock
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 

MARK4060 - Sustainable Marketing
Summer 2014

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK3100
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4060
       

No Courses Found

MARK4265 - Customer Relationship Mgmt
Fall 2014

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK3100, STAT2110 and INFS1020
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
       
MARK4265-A Technology Topics and Issues
28 Seats     Credits: 3 Days: MTWR
       Location: Moon Room: Business School 119
    Time: 12:00-02:15 pm Instructor: Tu
    Session: 1 (05/12 - 06/13/14) Term: Summer 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-A Customer Relationship Mgmt
17 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-B Customer Relationship Mgmt
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 09:15-10:30 am Instructor: Tu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-D Customer Relationship Mgmt
9 Seats     Credits: 3 Days: M
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 

MARK4265 - Technology Topics and Issues
Summer 2014

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK3100, STAT2110 and INFS1020
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
       
MARK4265-A Technology Topics and Issues
28 Seats     Credits: 3 Days: MTWR
       Location: Moon Room: Business School 119
    Time: 12:00-02:15 pm Instructor: Tu
    Session: 1 (05/12 - 06/13/14) Term: Summer 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-A Customer Relationship Mgmt
17 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-B Customer Relationship Mgmt
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 09:15-10:30 am Instructor: Tu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 
MARK4265-D Customer Relationship Mgmt
9 Seats     Credits: 3 Days: M
       Location: Moon Room:
    Time: 06:00-08:50 pm Instructor: Chu
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3100, STAT2110 and INFS1020
 

MARK4270 - Advanced Marketing Research
Summer 2014

This course allows the student to apply problem-oriented, triangulated research methods learned in Marketing Research (MARK3700), to a consumer research problem. Students will finalize and submit for approval, a project proposal. Once approved, the student will precede with the initial research, such as problem identification, proposition development, determination of methodology, analysis and report writing. Students will present research at SBUS Spring Poster Conference. Completion and presentation of research will qualify for SET credit under the Undergraduate Research category. Student, in consultation with professor will also identify outlets for publication of research if deemed appropriate.
Prerequisite: MARK3700
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4270
       
MARK4270-A Advanced Marketing Research
3 Seats     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 01:45-03:00 pm Instructor: Maher
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3700
 

MARK4400 - Marketing Mgmt Simulations
Summer 2014

This course replicates the decision-making process required of marketing managers under dynamic and competitive conditions. The student contributes as a member of a team (company) which makes decisions on many variables including pricing, distribution, production scheduling, advertising, sales force allocation, purchases of marketing research data, etc. Team decisions are evaluated by a computer model and the results of each team's decisions are reflected in terms of sales, market share, profitability, and other measures.
Prerequisites -- MARK3100 and 90 Credits.
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4400
       

No Courses Found

MARK4700 - Current Marketing Topics
Summer 2014

This course (Current Marketing Topics, Issues, and Controversies) is an in-depth analysis of the leading current topics in the marketing field. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in marketing.
Prerequisite: MARK3100 and 90 Credits
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4700
       

No Courses Found

MARK4850 - Strategic Marketing Management
Summer 2014

This course provides students with a basic understanding of how decisions are made for new and existing products, and the effect of these decisions on the marketing plan. Areas to be examined include the product development process from creative methods of idea generation to test marketing. Market research, segment identification, and SWOT (strengths, weaknesses, opportunities, and threats) analyses are learned to prepare the student for writing a strategic product management plan that includes tactics for each phase of the product life cycle. Students are frequently involved with actual new products sponsored by various private corporations. Their activities include: conducting focus groups, examining new product acceptance, analyzing or writing a marketing plan for that product, and providing a series of recommendations to the sponsoring organization for their consideration.
Prerequisites: MARK3600, MARK3700 and 90 credits.
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4850
       
MARK4850-A Strategic Marketing Management
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 10:45-12:00 pm Instructor: Clinton
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisites: MARK3600, MARK3700 and 90 credits.
 

MARK4903 - Internship/Co-Op
Summer 2014

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4903
       
MARK4903-A Internship/Co-Op
APPT     Credits: 3 Days: APPT
       Location: Moon Room:
    Time: - Instructor: Maher
    Session: 4 (05/12 - 08/20/14) Term: Summer 2014
            More Info!
      Prerequisite: Permission of the Department Head
 
MARK4903-A Internship/Co-Op
APPT     Credits: 3 Days: APPT
       Location: Moon Room:
    Time: - Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: Permission of the Department Head
 

MARK4905 - Internship/Co-Op
Summer 2014

Course description unavailable, please contact Academic Services.
Please try again at a later time
5 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4905
       

No Courses Found

MARK4906 - Internship/Co-Op
Summer 2014

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head
6 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4906
       
MARK4906-A Internship/Co-Op
APPT     Credits: 6 Days: APPT
       Location: Moon Room:
    Time: - Instructor: Maher
    Session: 4 (05/12 - 08/20/14) Term: Summer 2014
            More Info!
      Prerequisite: Permission of the Department Head
 
MARK4906-A Internship/Co-Op
APPT     Credits: 6 Days: APPT
       Location: Moon Room:
    Time: - Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: Permission of the Department Head
 

MARK4909 - Internship/Co-Op
Summer 2014

Internship provides opportunities to combine the student's work experience with the academic program. Internship will allow students to apply the techniques learned in the classroom and give the students the opportunity to sharpen leadership skills. For more information contact Career Services Department to apply for the program and the Academic Department Heads or Faculty Coordinator for more information about the program. Internship/Co-op credits are non-business elective courses. A total of 12 credits of the non-business elective can be used for internship/Co-Op program. ( Completed MARK3100, 72 credits earned, and 2.25 QPA)
Prerequisite: Permission of the Department Head
9 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4909
       

No Courses Found

MARK4913 - Internship/Co-Op
Summer 2014

Course description unavailable, please contact Academic Services.
Please try again at a later time
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4913
       
MARK4913-A Internship/Co-Op
APPT     Credits: 3 Days: APPT
       Location: Moon Room:
    Time: - Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
 

MARK4916 - Internship/Co-Co
Summer 2014

Course description unavailable, please contact Academic Services.
Please try again at a later time
6 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4916
       
MARK4916-A Internship/Co-Co
APPT     Credits: 6 Days: APPT
       Location: Moon Room:
    Time: - Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
 

MARK4923 - Internshiip/Co-Op
Summer 2014

Course description unavailable, please contact Academic Services.
Please try again at a later time
3 Credits


Schedule Book for All Active and Available Future Terms, Course starting with MARK4923
       

No Courses Found

ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.