HTMG3020-A Hospit/Tourism Market/Sales (Spring 2018)
Course Details
Session, Dates: 1 (01/08/2018 - 04/28/2018)
Days: M W F
Time: 01:00 - 01:50 pm
Location: Moon Campus
Room: Hale Center 303
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course examines the various aspects of marketing within the hospitality and tourism industry. Emphasis will be placed on marketing concepts from a managerial point of view. Areas analyzed include the product, the marketing process, competition, cost effectiveness, and other forces which influence the hospitality tourism industry today. Students are expected to complete projects that apply theory to an existing food service, lodging, or tourism establishment by means of group projects and present the results in written and oral form to the establishment. Convention sales is included in the course.
Course Materials
About the Instructor(s)
Richard J. Mills, Ph.D.
mills@rmu.edu
412-397-6384 phone
412-397-6468 fax
Wheatley Center 219
Profile
Professor of English
Arts and Humanities
mills@rmu.edu
412-397-6384 phone
412-397-6468 fax
Wheatley Center 219
Profile