About The Instructor
This course satisfies part of the Communication Skills graduation requirement.
This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: T R
Time: 09:30 - 10:45 am
Location: Moon Campus
Room: Hale Center 105
Seats Available: 2 Seats
This course is the capstone course for seniors in business administration. Students learn and apply the concepts and processes of strategy using a case methodology. Emphasis is upon the fit between external opportunities/threats and internal resources that produce superior performance. Major topics include:mission statements, environmental scanning, strategy formulation, strategy implementation.
Jodi A. Potter, Ph.D.
Associate Professor of Management
Massey Hall 318