MARK3100-G Principles Of Marketing (Spring 2014)
Course Details
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: W
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 204
Seats Available: 2 Seats
Credits: 3
Course Description
This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Prerequisite: 30 Credits
Prerequisite: 30 Credits
Course Materials
About the Instructor(s)
Mandy L. Kiggins, M.B.A.
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile
Part-Time Faculty
Communication and Organizational Leadership
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile