MARK3600-B Integrated Marketing Commun    (Fall 2017)

Course Details
Course Description
About The Instructor(s)
Course Details

Session, Dates: 1 (08/28/2017 - 12/16/2017)

Days: M W F

Time: 12:00 - 12:50 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 4 Seats

Credits: 3

Course Description

One of Marketing?s functions is to communicate to a target market. Integrated Marketing Communications examines this Marketing function using the current audience contact tools, encompassing digital marketing (Internet/Social Media/Mobile), Broadcast Media, Print Media, Public Relations/Publicity, Point-of-Purchase, Out-of-Home media, Personal Selling, Sales Promotion, Direct Marketing, Word of Mouth, Events & Sponsorships, and Product Placements/Branded Entertainment. These tools are used for the following IMC programs: digital, advertising, direct marketing, sales promotion, PR/Publicity, and Personal Selling. The class works in a team environment, solving IMC issues for actual companies, combining creative and business elements.

Prerequisite: MARK2000 (MARK3100)

About The Instructor(s)

James R. Shock, D.B.A.

Assistant Professor of Marketing
412-397-5487 phone
412-397-2172 fax
Massey Hall 222