Yanbin Tu, Ph.D.
Professor of Marketing (Marketing)
412-397-6373 phone (M)
412-397-2172 fax
Massey Hall 227

Educational Background

  • Ph.D., Business Administration, University of Connecticut

Area of Expertise/Research

  • Customer Relationship Management, Electronic Commerce, Internet Marketing, Database Marketing, Marketing Modeling


  • Recent Refereed Journal Publications
  • Emekter, Riza, Yanbin Tu, Benjamas Jirasakuldech and Min Lu (2015)Evaluating Credit Risk and Loan Performance in Online Peer-To-Peer (P2P) Lending. Applied Economics, Vol.47, No.1, pp.54-70
  • Tu, Yanbin, Min Lu, Adora Holstein and Kurt Schimmel (2014). Dynamic Transaction Environment and Market Efficiency of Electronic Marketplaces.  International Journal of Electronic Business, Vol.11, No.2, pp.101 - 118
  • Goes, Paulo, Yanbin Tu and Y. Alex Tung (2013). Seller Heterogeneity in Electronic Marketplaces: A Study of New and Experienced Sellers in eBay. Decision Support Systems, Vol. 56, December 2013, pp.247–258
  • Tu, Yanbin, Steve Clinton and Adora Holstein (2012). Insights into Online Auction Market Structure of eBay in 2006-2007: A Historical Perspective. MIS Review: An International Journal, 18(1), 31-56
  • Tu, Yanbin, Min Lu and Y. Alex Tung (2012). “A study of Software Product Sampling”, International Journal of Technology Marketing, Vol.7, No.3, pp.306-323
  • Tu, Yanbin and Min Lu (2012). “A Study of Online Digital Music Evaluation”, International Journal of Online Marketing, Vol.2, No.2, pp.25-42
  • Tu, Yanbin and Min Lu (2012). “Software Upgrade, Consumer Behavior and Software Vendor’s Choice”, International Journal of Technology Marketing, Vol.7, No.1, pp.63-94
  • Tu, Yanbin and Min Lu (2011). “An Empirical Study of Online Auction Dynamics”, International Journal of Electronic Business, Vol.9, No.4, pp. 376-388

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Yanbin

Fall 2016
  • MARK3700-B
  • 06:00-08:50 PMMMTu1 (08/29-12/17/16)27 Seats
  • MARK4265-A
  • 02:00-02:50 PMM W FMTu1 (08/29-12/17/16)21 Seats
  • MARK4265-B
  • 03:00-03:50 PMM W FMTu1 (08/29-12/17/16)26 Seats
  • MBAP5072-B
  • -ONLINEITu4 (10/22-12/17/16)16 Seats
  • MBAP5072-A
  • -ONLINEITu2 (08/27-10/21/16) Seats