Educational Background

  • Bachelor of Arts, Professional/Creative Writing, Carnegie Mellon University, 1985
  • Certificate, Total Quality Management Trainer, Carnegie Mellon University, 1993
  • Non-Degree, English Literature, University of Chicago, 1977

Professional Background

  • Creative, results-driven PR/Marketing executive with experience in higher education branding, fund-raising and recruitment marketing. Collaborative approach to institutional advancement; experienced in establishing effective relationships with senior executives, government officials, technology/academic experts, philanthropists and media.
  • Proven ability to plan and produce communications, advertising and alumni relations initiatives that deliver measurable results and to lead high-performance teams aligned with strategic goals to generate demonstrated business outcomes.
  • Robert Morris University: Vice President of PR/Marketing and Alumni Relations, 2011-present
  • Robert Morris University: Chief PR/Marketing Officer, 2007-2011
  • Carnegie Mellon University: Associate Vice President for Marketing & Media Relations, 2001-07; Assistant Vice President for University Relations, 1994-2001; Director of Public Relations and Publications, 1989-94; Public Relations Account Executive, 1986-88; Administrative Assistant, 1983-84
  • San Diego State University, Assistant Director of Public Relations, 1987-89
  • University of California, Santa Barbara: Technical Writer, 1985-86
  • Other early employment: Fisher & Smith, Inc., Writer and PR Account Executive, 1982-85; Ketchum Advertising, Copywriter, 1979-81; West Hills Pro Shop, Inc., Advertising Manager, 1977-79
  • TEACHING & TRAINING: Robert Morris University Adjunct Faculty, Public Relations coursework Spring 2010, Fall 2008; Carnegie Mellon University Adjunct Faculty, Public Relations coursework for The Tepper School, 2001-03; Certified Instructor in Xerox's "Total Quality Management" program, led workshops at Carnegie Mellon University and the Software Engineering Institute

Area of Expertise/Research

  • Advertising, Alumni Relations, Branding, Branding Spaces, Career Development, Creativity, Crisis Communications, E-marketing, Identity Systems, Internal Communications, Management, Marketing, Media Relations, Metrics, Problem-Solving, Public Relations, Social Media, Strategic Planning, Total Quality Management, Web Communications, Writing