Profile

Yun Chu, Ph.D.
Professor of Marketing (Marketing)
chu@rmu.edu
412-397-5462 phone (M)
412-397-2172 fax
Massey Hall 223


Educational Background

  • Ph.D., Marketing/International Business, University of Texas-Pan American

Area of Expertise/Research

  • Int'l Marketing, Consumer Behavior, CRM

Publications

  • SELECTED PUBLICATIONS:

    • Ma, Jianyu, Jose Pagán, Yun Chu, and Gökçe Soydemir. (2012). “Revenue Enhancement through Mergers and Acquisitions: Wealth Effects of Method of Payment”, International Journal of Revenue Management (IJRM), Vol. 6, Nos. 4/3, pp. 274-290.
    • Chu, Yun, and Jianyu Ma. (2009). "Software Piracy and Software Spending in Different Economic Groups" International Journal of Business and Systems Research (IJBSR), Vol. 3, No. 1, pp.78-92.
    • Chu, Yun, William F. Strong, Jianyu Ma, & Walter E. Greene. (2005). “Silent Messages in Negotiations: The Role of Nonverbal Communication in Cross-Cultural Business Negotiations.” Journal of Organizational Culture, Communications and Conflict (JOCCC), Volume 9, No. 2, 113-129.

     

Presentations

  • 2013 - Chu, Yun, and Jianyu Ma. (2013). The impact of mobile devices in shopper marketing. ACME 23rd Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Las Vegas, Nevada, U.S.A.
  • 2011 - Ma, J., Pagan, J. A. , & Chu, Y. (2011). Mergers and acquisitions in Asian emerging markets: Method of Payment Effects, Organization of Target Form, and Bidding Firms' Stock Return. ACME 2011 Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Tainan, Taiwan.

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Yun


Fall 2015
Course-SectionTimeDaysLocInstructorSessionSeats
  • MARK4265-L1
  • -ONLINEFChu4 (10/17-12/12/15)15 Seats
  • MARK4265-A
  • 01:45-03:00 PM T RMChu1 (08/24-12/12/15)9 Seats
  • MARK4265-B
  • 06:00-08:50 PM RMChu1 (08/24-12/12/15)15 Seats
  • MBAD6033-A
  • -ONLINEIChu2 (08/22-10/16/15)0 Seats