Yun Chu, Ph.D.
Professor of Marketing (Marketing)
412-397-5462 phone (M)
412-397-2172 fax
Massey Hall 228

Educational Background

  • Ph.D., Marketing/International Business, University of Texas-Pan American

Area of Expertise/Research

  • Int'l Marketing, Consumer Behavior, CRM



    • Chu, Y., Vasquez-Parraga, A. Z., & Ma, J. (2018). Antecedents of Store Loyalty Among Chinese Customers. International Journal of Business, 23(2), 151-165.
    • Ma, J., Geng, M., & Chu, Y. (2016). Model selection for merger and acquisition analysis in Asian emerging markets. International Journal of Revenue Management, 9(1), 40-56.
    • Ma, J., Pagán, J. A., Chu, Y., & Soydemir, G. (2012). Revenue enhancement through mergers and acquisitions: Wealth effects of method of payment. International Journal of Revenue Management, 6(3-4), 274-290.
    • Chu, Y., & Ma, J. (2009). Software piracy and spending across different economic groups. International Journal of Business and Systems Research, 3(1), 78-92.
    • Chu, Y., Strong, W. F., Ma, J., & Greene, W. E. (2005). Silent messages in negotiations: The role of nonverbal communication in cross-cultural business negotiations. Journal of Organizational Culture, Communications and Conflict, 9(2), 113-129.



  • 2016 - Ma, Jianyu, Mingzhai Geng, Yun Chu, & Jason C.H. Chen. (2016). "Wealth Effects of Merger And Acquisition on Acquiring Firms In Brazil", presentation in 2016 AIB-LAT Meeting, Sao Paulo, Brazil.
  • 2015 - Chu, Yun, and Jianyu Ma. (2015). "Drivers and Antecedents of Trust between Chinese Customers and Their Institutions in Social Networks," presentation in 2015 ACME 25th Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), California, U.S.A.