Educational Background

  • Ph.D., Mass Communications, Pennsylvania State University, 2013
  • Master of Arts, Communication, Seoul National University, 2009
  • Bachelor of Science, Mathematics, Seoul National University, 2006

Area of Expertise/Research

  • Psychology of Technology, Advertising, Digital/Social/New Media Interface, Media Effects, Human-Computer Interaction, and Health Communication


  • Oh, J. & Sundar, S. S. (forthcoming). How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication.

  • Oh, J., Chung, M-. Y., & Han, S. Y. (2014). The more control, the better? The effects of user control on movie trailer immersion and enjoyment. Journal of Media Psychology: Theories, Methods, and Applications, 26(2), 81-91.

  • Sundar, S. S., Bellur, S., Oh, J., Jia, H. & Kim, H. S. (in press). Theoretical Importance of Contingency in Human-Computer Interaction: Effects of Message Interactivity on User Engagement. Communication Research.

  • Sundar, S.S., Bellur, S., Oh, J., Xu, Q., Jia, H. (2014). User Experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping.Human-Computer Interaction 29 (2), 109-152.
  • Oh, J., Robinson, H. R., & Lee, J. Y. (2013). Page flipping vs. clicking: The impact of naturally mapped interaction technique on user learning and attitudes. Computers in Human Behavior, 29 (4), 1334 – 1341.
  • Sundar, S. S., Oh, J., Kang, H., & Sreenivasan, A. (2013). How does technology persuade? Theoretical mechanisms for persuasive technologies. In J. P. Dillard & L. Shen (Eds.), The SAGE Handbook of Persuasion (2nd ed.):Developments in Theory and Practice (pp. 388-404). Thousand Oaks, CA: Sage Publications.


  • 2013 - Oh, J., & Sundar, S. S. (2013, November). Can Interactivity enhance Fear?: The Effects of Interactivity on an Anti-smoking Website on Emotional Engagement, Message Acceptance and Behavioral Intention. Paper accepted for presentation at the annual convention of the National Communication Association, Washington, D.C.
  • 2013 - Oh, J., & Sundar, S. S. (2013, August). How does Interactivity persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes. Paper accepted for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.
  • 2012 - Oh, J., Chung, M. ?Y., & Schmierbach, M. (2012, August). The influence of video game controllers on game-player?s self-awareness, sense of control and enjoyment. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Chicago, IL.
  • 2012 - Sundar, S. S., Bellur, S., Oh, J., Jia, H., & Kim, H. S. (2012, May). The importance of message contingency: An experimental investigation of interactivity in an online search site. Paper presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ.