The undergraduate-level certificate in sales provides the necessary skill sets to be successful in sales and sales management positions. The program covers various aspects of sales terminology, the psychology behind sales and its impact on sales personnel, management of brands and categories of products, sales analytics, consultation and relationship building, and entrepreneurial thinking.
Designed as a stackable credential, the program can be enrolled in independently or as part of an undergraduate degree. Courses count toward graduation requirements, so students who enroll in the certificate program can graduate on time.
The certificate program is the foundation of the Center for Sales Excellence, a stand alone entity in the Department of Marketing in the RMU School of Business.
- MARK2000 PRINCIPLES OF MARKETING
- MARK3300 MANAGING AND SELLING OF BRANDS
- MARK3800 THE PSYCHOLOGY OF SALES
- MARK4350 CONSULTATIVE SALES
- MARK4800 ADV PROFESSIONAL SELLING
These are some of the classes for students in this academic program: