School of Communication and Media
Undergraduate

Term: Fall 2026
Session: Full Term (Aug 31 - Dec 18)
Start Date: Monday, Aug 31, 2026
End Date: Friday, Dec 18, 2026
Availability: On Campus
Day(s): Tues.
Time: 02:50 PM to 04:50 PM

This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products services environments and communications. By working on one major identity assignment students explore different kinds of identity monolithic endorsed and branded. Students follow the following stages - investigation design brief developing the design idea working out the program and finally implementation. Students create and produce a full corporate identity system with accompanying manual.Prerequisites: ARTM3110 and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)3 Credits